Packaging & Brand Design for Root Nutrition
Root Nutrition is a gummy supplement brand which aims to address the growing dietry needs of youngsters. It is formulated by suncare formulations, a pharmaceutical company based in Uttar Pradesh (UP) India.
OVERVIEW
Suncare formulations sought to introduce a new and innovative formulation to consume dietry supplement pills. They aspired to create a formulation that appealed to youngsters as well as establish a brand that serves as the indian counterpart to the brand "OLLY".
ROLE
Product & Graphic Designer
User research, Competitor research, Design strategy, Logo design and brand design.
TEAM
Prachi Sikaria, Ashlesha Hadkar
TIMELINE
Jun 2020 - Aug 2020
Understanding Requirements
Suncare formulations needed a packaging that reflected premium quality of their unique gummy formulations, communicated the product's benefits, and stood out on shelves to capture their customers' attention.
Solution
- Conducted design workshops with the client to explore various design routes.
- Researched the latest market trends to create a style that resonated with the vibrancy of Indian youth.
- Expanded my research by including adjacent products like beverages, candies, and skincare. This approach allowed me to quickly grasp the benchmarks for success that aligned with the brand vision I wanted to establish.
Stylescapes and Moodboards
Final Concept and Design
Root Nutrition is divided into four color based categories to make navigating less overwhelming. The contrast of colors & crisp illustrative style emerged from a need to make important information clear and distinct.
Why did I name it Root Nutrition?
Much like the foundational role of a tree's root in fortifying its structure, vitamins function similarly in supporting the body's fundamental well-being. This concept has been captured in the name "Root Nutrition."
Ashlesha Hadkar
Product & UX Designer
ashleshamh@gmail.com →
© Ashlesha Hadkar, 2022